Often the hardest part of running a successful business is developing a marketing plan. Perhaps the most dynamic aspect of business ownership is marketing. Each business needs to develop a marketing plan unique to themselves. This means that developing a marketing plan of their own cannot be done with a pre-set plan by businesses. However there are guidelines that can be followed. Tim Berry and Doug Wilson have written On Target The Book on Marketing Plans. Each marketing plan that is developed tends to have a few parts that are common in them and together the authors point them out. Accomplishing marketing goals through a well developed plan is why they wrote this book for business owners throughout the world. It is written with the understanding that most business owners are not marketing experts. Yet if marketing experts that are also business owners read the book they will still garner some knowledge. Familiarity with different marketing methods is usually held by most people. Online, print, and television advertising are three that everyone is familiar with. Instead of focusing on these areas Berry and Wilson focus on developing a plan that will help carry out marketing through these channels. In order to be successful there are a few distinct aspects to focus the plan on. Part of your success is built around how well you research your market. Developing a strategy can be done after this is accomplished after you settle on the tactics. Keep your budget in mind when you are doing all of this planning as well. Those who have been successful should be looked to for advice but many business owners don't do so. Running a business on their own is the reason that they started it. But generally the most successful businesses are those that are open to advice and guidance. This is especially true of marketing. The process of developing a rock solid marketing plan can be completed with the guidance of Berry and Wilson.